35% of bettors cut sportsbook use for prediction markets
A quarter of respondents now flip between sportsbooks & exchanges depending on the event, Fullstory found.
The hit
More than a third of sports bettors say they’ve cut back on sportsbooks as prediction markets muscle in, according to a survey by behavioural data firm Fullstory. Sixty percent of respondents said event contracts are changing how they use traditional betting platforms, with a quarter now switching between the two depending on the event.
Why it matters
The numbers suggest prediction markets are pulling real usage away from licensed sportsbooks, not just headlines. Fullstory’s Jason Wolf frames it as a fight over digital experience & personalisation, not just odds or promos. Sportsbooks still hold an edge on sign-up bonuses, but the survey signals traders are willing to shop around by category.
The record
| Bettors reducing sportsbook use | 35% (Fullstory survey) |
|---|---|
| Bettors saying markets change behaviour | 60% (Fullstory survey) |
| Bettors using both platforms by event | 25% (Fullstory survey) |
| Consumers who’ve traded sports event contracts | 62% (Fullstory survey) |
| Projected prediction market volume by 2035 | $10 trillion (analyst estimate cited by casino.org) |
What happens next
Watch whether sportsbooks respond with deeper personalisation & bigger promos this football season, & whether prediction markets widen beyond sports into finance & politics contracts to lock in switchers.
Sources: 35% of Bettors Reduce Sportsbook Use Due to Prediction Markets · 35% of bettors are leaving sportsbooks for prediction markets
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